In the competitive online marketing industry, we are always looking for tools to help us achieve our goals. Having a website is key to a successful online business. However, it is not enough, especially when we want to draw more revenue.
You might need to develop highly converting landing pages and sales funnels. Unbounce and ClickFunnels are some of the best software for this job.
In this article, we will review both Unbounce and ClickFunnels, to see what works best for your business. But before we can dive into the detailed review comparing Unbounce vs Clickfunnels, let us look at why you need a landing page builder.
Why you need a Landing Page Builder?
Marketers put up specific web pages, landing pages, for marketing and advertising purposes only. It is the page you send your website visitors to before they can decide if they will purchase a product or not.
You can develop your landing page or have a developer do it for you. However, this is limiting in several ways. It takes a long time to construct your landing page from scratch. In marketing, time is a precious resource. You need the technical knowledge to code a landing page from scratch. It is just not worth it.
There are a dozen landing page builders that can ease the work. You can build a landing page in just a few hours using a builder. Most landing page builders are easy to use, and you do not need to learn to code.
An ideal landing page builder will provide templates. A builder also comes with various in-built features and to help you convert visitors to customers.
Unbounce boasts of over 15,000 users and a top landing page builder for marketers and small businesses. It has an easy-to-use drag-and-drop editor for customizing your landing page. It also has an in-built form builder and provides over 100 templates for all plans.
Unbounce is designed with e-commerce businesses in mind. Thus, it allows third-party integrations for maximum results. You can quickly launch popups and sticky bars for effective lead generation.
If you are looking for a landing page builder to help you with converting, Unbounce is an ideal choice. It offers a 14-day free trial with access to all features, including A/B split testing. I would recommend it for beginners, SaaS, and small e-commerce businesses.
ClickFunnels, on the other hand, is a comprehensive marketing tool. Besides building great landing pages, you can create an entire sales funnel using this builder. A sales funnel involves guiding the customer journey from a web page visitor to a buying customer.
ClickFunnels also allows you to host your website. The drag-and-drop editor allows you to edit and customize your landing page. And you can choose a relevant template from the ClickFunnels marketplace and start building your landing page.
ClickFunnels allows more third-party integrations than Unbounce. It also has more features to offer. Let us look at the feature comparison between these two landing page builders.
Unbounce vs Clickfunnels Review & Comparison
#1. Landing Page Builder
Unbounce and click funnels are both landing page builders, but they are also very different. Unbounce claims to be an absolute solution for marketers. They have beautiful templates and a drag-and-drop editor. Choose a template according to your business category and customize it to build your landing page. You can easily add dropdown buttons, checkboxes, and other call-to-action buttons.
You can integrate your landing page to other apps like payment gateways for e-commerce.
ClickFunnels also has a landing page builder. It also has a useful drag-and-drop editor with 100+ templates. All you will need to do is select one from the marketplace and customize it with your content.
Both Unbounce and ClickFunnels have a lot to offer in terms of landing page features. Unbounce wins as it is a dedicated landing page builder. However, both builders are useful in creating optimized landing pages.
#2. Pre-built Templates
There is no need of learning to code to build your landing page. Both Unbounce and ClickFunnels offer over 100 templates for various industries. Unbounce, however, provides more than page templates. You can also choose a popup layout when building your landing page.
It also features sticky bars to display your converting message. Unbounce allows access to 100 templates for all plans. There are Premium templates for Premium Plan users. If you want a unique landing page, use the blank template and build your page as desired.
ClickFunnels also has an easy-to-use interface. The drag-and-drop editor makes it bliss to build a landing page. It also offers 100 templates, some of which are from third parties. ClickFunnels also gives sales page funnel templates, lead capture funnels, launch funnels, and much more. However, the Startup plan only has 20 free templates, but you can access more by upgrading to Platinum Plan.
ClickFunnel has a lot more to offer in terms of templates. However, Unbounce has an extra point in that you can add customized code to your landing page. Regardless, ClickFunnel allows access to a lot more templates and themes to create an effective sales funnel.
#3. Upsells & Downsells
The Upsell and Downsell feature is not common in landing page builders. However, ClickFunnels allows you to create these features in a few clicks. It is all about maximizing your sales.
If you plan to use the upsell/downsell sales technique, ClickFunnels is an ideal platform. Unbounce does not accommodate this feature.
#4. Lead Magnets/Popups
One of the many reasons for having a land page is to generate leads. Both ClickFunnels and Unbounce have robust lead generation features. Unbounce has invested in their popup and sticky bars feature.
You can choose your popup design and launch it on any of your landing pages. Using Unbounce, you can customize when to show the popups and to whom. Using the Form Builder feature, you can create and place sign-up forms throughout your landing page.
ClickFunnels has more lead generation features. You can use the membership site feature to let your visitors sign up to access your lead magnet. It is an excellent way of collecting emails and demographic data. The membership site feature allows you to earn from your digital products.
Besides, ClickFunnels has the Email Auto-responder feature that will enable you to follow-up on your leads.
Both platforms offer excellent lead generation options. However, Unbounce has more to offer in terms of lead generation, focusing on popups and sticky bars. You can optimize your landing page based on specific keywords through the Unbounce dynamic text replacement feature. This is a useful feature for SEO purposes.
#5. Payment Gateways Integrations
Both platforms are quite useful in landing page creation. However, you will need a payment gateway to monetize your products. You can integrate your landing page builder with an external payment option. Unbounce allows payment gateway integration with payment processors such as Paypal, Stripe, and Checkout.com.
ClickFunnels also allows payment integrations with external tools. You can integrate either platform with any payment processor of your choice.
Both platforms allow payment gateway integrations with any payment processors. Choose the processor that works for you and check to see if your preferred landing page builder supports it.
#6. Data Reporting
The purpose of having a landing page builder is to convert. But you need to measure your conversions to know your next move. Both Unbounce and ClickFunnels offer internal conversion tracking and analytics features.
ClickFunnels has a Funnel Stats feature that allows you to see your funnel performance. This will include how many people signed up via opt-in form, how much you have made, and the number of sales.
Unbounce provides real-time data reporting on the dashboard. Here, you can see your conversion rate, number of visitors coming to your page.
You can integrate both platforms with Google Analytics for detailed data reporting. Other tools that you can incorporate with ClickFunnels include Segmetrics.
Both platforms provide conversion tracking and analytics. However, Unbounce offers real-time data, while ClickFunnels may require additional integrations with analytic tools.
#7. Integrations with Other Services
When choosing a landing page builder, integrations are key. Unbounce integrates with most apps and payment gateways.
You can use Zapier to connect Unbounce with apps that may not directly incorporate. Webhooks can also help you secure the landing page builder with external apps.
ClickFunnels also supports integration with multiple Apps. This platform uses APIs to integrate useful apps and payment gateways.
While ClickFunnels accommodates direct integrations with more apps, Unbounce still wins. Besides offering complete landing page solutions, you can integrate Unbounce with any App through Zapier or Webhooks.
#8. A/B Testing & Analytics
ClickFunnels has a beneficial A/B split testing. A/B testing allows you to evaluate different sales funnels or landing pages to see the working strategies. However, ClickFunnels will charge you an extra monthly subscription to access A/B testing.
Unbounce is a conversion-focused landing page builder. It allows A/B testing for all pricing plans.
You do not pay additional fees to test different landing page variations with Unbounce. Therefore, Unbounce wins when it comes to A/B split testing.
#9. Customer Support
Unbounce is a bit limiting in terms of customer support. The customer support is only available from 1:00 AM – 9:00 PM PST on weekdays and 9:00 AM – 9:00 PM on weekends. Unfortunately, Unbounce offers customer support through emails only during the weekends. This can result in significant delays should you face an issue.
Unbounce customer support can either be through booking a ticket by sending an email to them on weekdays.
You may also call them through the phone or use the live chat option. Enterprise plan users have customer support representatives assigned to them. If you are from North America, you can call the Unbounce customer support toll-free line.
On the other hand, ClickFunnels provides 24/7 customer service through multiple channels. You can reach their customer support through:
- Live chat
- Facebook Community
- The marketplace
- ClickFunnels’ ClickStart Program to get a personal coach
- Website resource page
ClickFunnels has a reliable customer support system. They have published turns of documents and other resources on how to use the platform. Unbounce customer support can take hours or a day without responding to your questions.
#10. Unbounce vs ClickFunnels Pricing
Unbounce has four plans with two pricing options; monthly and annually. Freelancers and beginners can start with the Launch Plan priced at $80/month when paid monthly. An annual subscription to the same plan costs $72/month. It is ideal for small businesses with high conversion rates.
ClickFunnels has three plans, with the Startup Plan starting at $97/month. The Platinum $297/month, and the Two Comma Plan $2,497/month.
Pros and Cons of Unbounce
Pros of Unbounce landing page builder
- Allows users a high level of optimization. You can even add your custom code on Unbounce.
- Real-time analytic reports on Unbounce dashboard.
- It provides integration with external tools directly or via Zapier.
- Plenty of templates with a drag-and-drop editor for all pricing plans.
- Beneficial A/B testing and analytic tools at no extra cost.
- The dynamic text replacement feature allows you to optimize your landing pages and digital ads using related keyword variables.
- Unbounce provides an automatic SSL certificate that guarantees secure landing pages for your visitors.
- The popup and sticky bar tools are sufficient for lead generation.
Cons of Unbounce
- Unbounce is a landing page builder only and does not support sales funnel creation.
- Their customer support is slow.
- Unbounce does not include an email automation feature. You must use integrations to access email marketing.
- It is pricey for what it has to offer. Starting at $80/month, Unbounced is expensive given it does not create complete sales funnels.
- Does not provide web hosting services.
Pros and Cons of ClickFunnels
Pros of ClickFunnels
- ClickFunnels is not only a landing page builder but a sales funnel builder.
- You can create upsells and downsells with ClickFunnels as opposed to Unbounce.
- ClickFunnels has an affiliate management to create affiliate programs for your products.
- The membership site feature offers an opportunity to monetize your digital products.
- It is easy to create mobile-optimized landing and sales pages.
- ClickFunnels is an excellent tool for lead generation.
- Reliable customer support and plenty of training documents and video tutorials.
- Accommodates integration with more software than Unbounce.
Cons of ClickFunnels
- ClickFunnels pricing plans are expensive, especially if you are a beginner.
- It takes a lot of time to learn the ins and outs of ClickFunnels, even with the available training materials.
- Their Funnel stats and analytics are ineffective and necessary as they don’t provide the competitor reports.
- Limited templates for the ClickFunnels Startup Plan.
Which offers Value for Money?
ClickFunnels and Unbounce have very different features and pricing plans. However, the value for money for each depends on your objectives. Unbounce has cheaper pricing plans, starting at $80/month. However, it offers much less as compared to ClickFunnels.
First, Unbounce is a dedicated landing page builder, even though you can create one sales page. ClickFunnels allows you to create a comprehensive funnel, including a landing page, lead magnet, sales page, and so on. As such, ClickFunnels offers value for money, even though their pricing is higher.
On the other hand, Unbounce is a better platform for beginners. It offers credible A/B testing reports, and so you can tailor your marketing campaigns to strategies that work. ClickFunnels will charge an additional monthly fee to access the A/B testing feature.
I think ClickFunnels offers better value for money since it is an all-in-one platform for sales funnels. It also allows integration with more software, giving it an upper hand in value for money.
Which offers a Better User Experience?
Both Clickfunnels and Unbounce comes with drag-and-drop editor, which makes it easy to create landing and sales pages. However, you must take some time to study how ClickFunnels work. Luckily, they have plenty of resources and a reliable customer support team to guide you. It does not take away that beginner users might have a rough time before mastering the platform.
Unbounce is a more user-friendly platform, especially for beginners. The templates are easily customizable, and you can create a full landing page in just a few hours. While Unbounce is less complicated, it is unfortunate that their customer support is unreliable. There is also limited training material on how to use the platform. However, you can follow up with their online webinars and the Unbounce help community.
Overall, Unbounce offers a better user experience and ease of use. However, if you want to build an entire sales funnel, go with ClickFunnels.
Final Verdict- Which one to Choose?
When to choose Unbounce?
Unbounce is a useful platform if you are just getting started with landing pages. It offers beautiful templates, and you can easily create mobile-optimized landing pages. If you want to test different landing pages, Unbounce will give you an insight into what works best. They have an effective A/B split testing and analytics feature.
When to choose Clickfunnels
ClickFunnels is a comprehensive digital marketing platform. Unlike Unbounce, you can generate your full sales funnel using ClickFunnels. Small businesses with medium to high budgets will benefit more from ClickFunnels.
ClickFunnels supports email automation, and you can easily create upsells and downsells. If you want to use affiliate programs to promote your products, this platform will work for you.
The two platforms have different overall objectives. ClickFunnels will create a comprehensive sales funnel, while Unbounce will create exciting landing pages for your business. Unbounce is a winner when you want to generate leads or convert your existing leads into customers. Unfortunately, it cannot match what ClickFunnels offers. Thus, it is an excellent platform for small and medium businesses looking to sell physical and digital products. Unbounce, however, is limiting for e-commerce businesses dealing with physical products.
Both platforms are effective at what they do. Weigh in your options based on your business goals and choose your ideal platform.